When I am asked for shop suggestions in London I always freeze for a moment or two and struggle to think of anything because I am so used to online shopping. However, when I do finally get a list together SMUG is always firmly at the top. Not only do I love the carefully curated mix of homewares, handmade ceramics, stationery, prints and much more, but I love the way the shop is styled and the cute cafe at the bottom; it feels much more special than your average shopping trip. I also love the location of the shop, slap bang in the middle of Camden Passage so you can antiques hunt at the same time – perfect!
Lizzie Evans who owns and runs the lifestyle store. Image: The Smuggler
I can think of nothing that I wouldn’t happily take away with me from the shop. Image: London Design Festival
I love the styling, which makes the shopping experience all the more tempting. Image: London Design Festival
Lots of events and workshops take place at SMUG like the one I attended with Thornback and Peel to print our own hankies.
Yummy coffee and pastries or cakes finish off the shopping experience nicely. Image: London Design Festival
I love the location of SMUG as there is so much going on in Camden Passage so you can make a whole morning or afternoon of it. Image: Shop Design Gallery
I would definitely recommend a visit if you can and failing that visit the online shop (be warned, you will not leave without making at least one purchase!).
Katy x
This looks like heaven! Such places are not so easy to come by in the depths of North Wales, unfortunately.
Author
You’ll have to plan a visit soon! x
A close friends cousin owns and runs this shop and it’s divine! It’s made moving back to London great for such havens. Funny I was just looking at this place online http://alittlemorelikethis.com and wondered where else other than the Rigby & Macs around Dulwich I should go into and your post came up on Pinterest… Thanks!
Author
Yes, it is such a goody, isn’t it? I will post a few more as there are so many hidden treasures that it is easy to forget about x
Oh I really wish I lived closer to London. This sounds like my kind of shop. Looks and sounds amazing.
Gosh 13 years of London living and this has totally passed me by! I shall be heading there very soon, might treat myself to a visit on my next day off x
Author
Oh, yes, you must! It’s a hidden treasure x